AOL

AOL Inc. (acquired by Verizon Communications in 2015) operated as a Web services company that offered a suite of brands and offerings for the worldwide audience. Its business spans online content, products, and services for consumers, publishers, and advertisers.

AOL Video Brand Lift 

AOL ON AOL needed a fresh and unique brand positioning strategy and campaign that announced the launch of a new video destination that would establish their presence as a ground breaking offering for both brands and advertisers. We drove the development and definition of the video network brand strategy and branded the “On Network,” providing brand guidelines and a strategic framework for this new initiative.