CHLOE’S

Chloe's Soft Serve Fruit Co. is an all-natural, three-ingredient alternative to frozen yogurt and ice cream with three outlets in the New York area.  Soft serve fruit is made simply from real fruit, filtered water and a touch of organic cane sugar.  

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The Soft Serve Fruit Co. came to us for a two-phase engagement. First, a Brand Focus and Refresh, and, second, the Rebranding and Relaunch of the company with a new name (Chloe’s). We began with the Strategic Brand Platform and along the way created a new logo and identity; in-store product signage; in-store way-finding and directional signage; menus and nutritional information; photography; and packaging. 

“Scott Williams & Co. helped to redefine our brand, surpassing our expectations, guiding us to deeper realizations about our company so that we could create a meaningful and lasting identity that we stand by with pride.” 

Michael Sloan, CEO, Chloe’s Soft Serve Fruit Co.

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