PRIMA STUDIO
is a lifestyle performance athletic collection with remarkable styling that stands up to a workout and stands out in class. Prima Studio is founded on the idea that performance wear should deliver flawless fit and singular style while supporting the demands of high-impact women. Prima’s design collection balances effortless style with technical superiority.
Scott Williams provided business planning to impact strategic and operating decisions, brand and marketing services including forecasting and proprietary research tools, communication planning, merchandising and production plans.
