SPRUCE & BOND
Brand Development, Creative Direction, Web Design, packaging, photography and signage systems.
ABOUT THIS PROJECT
Spruce & Bond was the number one destination for hair removal for men and women in NYC and around the nation. Catering to the world’s most discerning clients, Spruce & Bond offered an array of luxurious spa treatments and laser hair removal treatments, providing options for every hair type, skin color and hair color.
Williams was hired to do a complete brand and identity refresh, from renaming the company from Completely Bare to Spruce & Bond, to partnering with Hinterland Studio on web design, packaging, photography and signage systems. Spruce & Bond had seven locations in New York and its at-home product line is sold nationally in over 8000 retail doors including CVS, Duane Reade, Target and Walgreens.
“ Scott is the ideal strategic advisor, possessing the right blend of plain business smarts and creative aptitude. He is an instinctive student of human nature, and demonstrated the usefulness of such resource by helping us to strengthen creative strategies through behavioral elements. Scott was an exceptional sounding board for us and his passion for fulfilling brand values is sui generis.”
— Elan Ben-Avi , former CEO, Spruce & Bond; Managing Director at Ankura